Business

The Rise of Online Community Marketing in International Education

On Tuesday 23rd June 2015, Boris Remes and I presented at the BCCIE (British Columbia Council for International Education) conference at the Fairmont Chateau in Whistler. Our presentation was titled ‘The Rise of Online Community Marketing in International Education’ and was an attempt to share some of the insights and challenges we have faced at Bodwell High School in 2015 with our online marketing activities. At the conference, Boris and the Bodwell marketing team were presented with the award for Achievement in International Education Marketing

The Rise of Online Community Marketing in International Education from […]

Is This the Most Important Article You’ll Ever Read on Climate Change?

Is this the most illuminating article you’ll ever read on climate change?

It’s an article from Google engineers Ross Koningstein and David Fork who worked together on the bold renewable energy initiative known as RE<C.

The article is fascinating on so many levels:
1. It concerns the defining subject of our time and the biggest threat to our planet: climate change
2. It explains how Google has devoted projects and resources to tackling the issue
3. The conclusions that the engineers make are both daunting and inspiring

Where are we in our battle against greenhouse gas emissions? What about carbon capture? How might Google’s 70-20-10 […]

The Game is Up – Confessions & Life Lessons of a Sport Fanatic

I’m like a lot of guys in that I love sports, especially football (soccer) and the World Cup. The tournament lasts a long time (over 4 weeks) and with 64 games on display offers a veritable feast of action and gluttony for sports and soccer fans alike. I personally don’t know how much work gets done during this time as I’m consistently distracted by the fervour around me. I try to plan my life around important matches and when it gets to the knockout stages hope that games go to extra time in the off chance that we get to nail-biting […]

3 New-ish Reasons Why You Should Start a WordPress Site (Even if You’re Too Busy!)

So I’ve just started a WordPress site after years of procrastinating and deliberating over the whys and why nots of having my own personal business website. In this day and age, the argument is largely redundant for self-starters and entrepreneurs. But for some people, and until recently that included me (even though I’m a digital media marketer and consultant), they still find excuses like ‘I’m just too busy’ or ‘I’ll just use Facebook and LinkedIn’ or ‘There’s already enough noise out there, what value would my site bring?’ All three of these opinions have merit since we only have one life and with the convergence of business, personal and […]