Marketing

The Rise of Online Community Marketing in International Education

On Tuesday 23rd June 2015, Boris Remes and I presented at the BCCIE (British Columbia Council for International Education) conference at the Fairmont Chateau in Whistler. Our presentation was titled ‘The Rise of Online Community Marketing in International Education’ and was an attempt to share some of the insights and challenges we have faced at Bodwell High School in 2015 with our online marketing activities. At the conference, Boris and the Bodwell marketing team were presented with the award for Achievement in International Education Marketing

The Rise of Online Community Marketing in International Education from […]

3 New-ish Reasons Why You Should Start a WordPress Site (Even if You’re Too Busy!)

So I’ve just started a WordPress site after years of procrastinating and deliberating over the whys and why nots of having my own personal business website. In this day and age, the argument is largely redundant for self-starters and entrepreneurs. But for some people, and until recently that included me (even though I’m a digital media marketer and consultant), they still find excuses like ‘I’m just too busy’ or ‘I’ll just use Facebook and LinkedIn’ or ‘There’s already enough noise out there, what value would my site bring?’ All three of these opinions have merit since we only have one life and with the convergence of business, personal and […]