Project Description

Writer/Researcher (2011-2012)

About UBC

The University of British Columbia is a public research university with campuses and facilities in British Columbia, Canada. It is commonly referred to as UBC.

According to the Time Higher Education World University Rankings for 2018, UBC is ranked number 34 in the world. Only the University of Toronto in Canada is ranked higher.

UBC consistently ranks in the top universities in the world for research and in the top 3 in Canada. Its alumni includes 7 Nobel Prize laureates, 64 Olympic medalists and 2 Canadian prime ministers.

Role, Results & Achievements

At UBC, I researched and wrote 3 social media courses so that traditional classroom courses could be transferred to an online setting. This involved face-to-face meetings with the project team at the downtown Robson Square campus. The courses belonged to the Continuing Studies department (now known as UBC Extended Learning):

  • Social Media Metrics
  • Social Media Monetization
  • Social Media Strategy & Marketing

Over an 18 month period, I worked with the program leader, an instructional designer, and subject matter experts to research, plan and write out each course so that it was suitable for online learning.

On average the courses were around 5-6 modules, 25-30 lectures and 25,000 to 30,000 words in length. All three courses contributed to the 6 part Achievement in Social Media Award.

The content management system (CMS) used by the University of British Columbia was Moodle. This had inherent challenges in that it was quite a rigid platform to develop courses with. For example, the way media was embedded was not very flexible and didn’t look so engaging.