Project Description

Director of the Board (2013-2015) & Social Media Consultant (2012-2015)

About the Vancouver Humane Society (VHS)

The Vancouver Humane Society is a registered charity dedicated to the humane treatment of animals. Since 1984, they have encouraged individuals, organizations, and governments to take responsibility for the welfare and rights of domestic animals and wildlife influenced by human activities. Funding comes primarily from donations, and many of their activities are made possible through the generous assistance of volunteers.

VHS caring for animals

For 30 years, VHS has been helping fund emergency treatment for sick animals

Guided by their mission and vision statements, the Vancouver Humane Society works tirelessly to reduce and eliminate animal suffering. While progress on many issues can be slow (requiring long-term commitment), they have made a number of considerable achievements in animal welfare.

The VHS Mission

The Vancouver Humane Society is dedicated to exposing animal abuse and assisting individuals, businesses and governments to end animal suffering, cruelty and exploitation.

The VHS Vision

The Vancouver Humane Society envisions a future in which humanity recognizes and respects the inherent rights and needs of all animals.

VHS Achievements

VHS Calgary Stampede Poster

This controversial VHS ad caused a stir when it was released during the Stampede in a Calgary magazine in 2012

In its 30 years of existence, the Vancouver Humane Society has successfully rolled out local, regional and national campaigns, helped thousands of animals, and published more than 40 editorials educating the public on animal suffering, cruelty, and exploitation. Here are some of its long list of achievements:

  • First to expose Canada’s cruel egg industry where around 98% of all eggs produced come from battery caged hens
  • Cruel rodeo events stopped. Due to VHS campaigning in 2007 the Cloverdale Rodeo became the 1st North American rodeo to ban calf-roping, steer-wrestling, team roping and wild cow milking & Vancouver became the first city to ban cruel animal rodeo events. Bell also announced it would stop sponsoring rodeo events at the Calgary Stampede because of VHS awareness campaigns.
  • Circuses with wild animal performances banned, e.g. in 1992 Vancouver became the largest North American city to enact an animal performance bylaw
  • Hundreds of thousands of chickens saved from life in cages: 780,000 hens no longer live in cages in BC due to the success of VHS’ Chicken OUT! campaign
  • Thousands of animals spayed, neutered or saved by vet care
  • Improved egg signage in groceries = a first in North America! VHS ran a successful pilot project with Loblaws to help better inform consumer decisions
  • Exotic pets banned e.g. in 2003 the city of Surrey banned the sale of many exotic pets after a long VHS campaign
  •  Zoos forced to improve or close. In 2006 Greater Vancouver Zoo was charged with cruelty to animals after keeping a baby hippo in a small, concrete building for 13 months.
  • Improved standards for sled dogs.
  • Animal suffering reduced in disease outbreaks.

The VHS Board

VHS is overseen by a voluntary board, which ensures directors, staff and volunteers work to a common purpose with a strategic work program.

VHS’s work is made possible by generous partners and caring donors, to whom we are extremely grateful. If you would like to help our efforts to stop animal suffering please consider making a donation.

Please visit the Vancouver Humane Society website for more information and to keep up-to-date with their campaigns.

Role, Results & Achievements

In terms of my involvement at VHS, in early 2012, I performed a social media audit and helped the Communications Manager devise strategy and tactics for their online campaigns. I then helped to review progress, track key metrics and make recommendations on how to optimize performance and better achieve goals. A key improvement was the integration of social media channels with the VHS website and blog through better SMO/SEO.

In June 2013, I was elected to the Board of Directors and between 2013 and 2015, ran two half marathons at the Scotiabank Charity Challenge race in order to raise money for their campaigns. I served as secretary on the board until May 2015 when I left due to family commitments.